About Saif

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Hi there,

I’m a UX Designer passionate to produce elegant solutions with a human-centered design approach, helping people make better products, services.

“Technically aware, business focused, and an expert in UX design, research & creativity combined with data analysis”

I am a user experience designer with a strong interest in creativity, business & lean thinking. You can find some of my work on this site. I’m at misaif20@gmail.com for any queries.


My process:

funnel  Understand the problem →    zoom-in  Research existing solutions → light-bulb Brainstorm ideas

→  pencil Sketch  →  picture  Prototype → group  User Test →  pie-chart Improve →  reload Repeat


I started my career with front end help to users, by researching about their problems and solving them with help of the engineering and product team at Google India in vendor operations.

During these projects, I discovered that my interests lay at a deeper level of thought. My main interests include creating products, devising experiences, business models and business ideas. I seek to discover what the user really needs, to view the world from their perspective and experience their lives.

A motivating team player who wants to co-create products & services that make lives of people more convenient and fun. I have a hands-on mentality, don’t make (to) big plans upfront, but think, create and test, to validate the assumption. With contagious enthusiasm, I motivate people to think out of the box, rethink logic and create awesome stuff that works.

I am specialized in designing user experiences and interfaces. From research to personas(jobs-to-be-done), from user journeys to requirements, from flowcharts to wireframes and from functional design to visual design of website and applications.

Specialties

● User Experience Design (Mockups, Wireframes, & Prototypes)
● User Interface design (Desktop & Mobile)
● User Experience Research
● Illustration Design
● Creative input (Strategic, Conceptual & Innovation)
● HTML5 & CSS3
● Usability testing

Favorite Tools

Sketch, Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Invision, Balsamiq, Pencil & Paper

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